The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest

Strauss Zelnick is not going to say anything substantial about GTA 6. This is something he has a great deal of practice at. Every journalist and analyst presses him on the topic whenever he makes himself available, which has been increasingly often; our conversation is taking place in a side room at iicon, where he was one of the headline speakers; he's also been showing up at events and on TV. He has a lot to talk about: Take-Two stands in increasing isolation as a successful publicly-traded major game publisher, while its peers are acquired or struggling. It continues to ship successful PC and console games, and has a powerful mobile arm in Zynga that now represents half of its revenues.